Herschel Kids uses classic bag styles, shrunk down and updated with playful yet refined illustrations. With a custom typeface, bright colour pallet, studio photoshoot and illustrations, this campaign positioned Herschel Kids as a refined playful option, filling a previously underserved gap in the kids market. This campaign was used across all web, social, print and in-store.
Fun fact - I also designed the line itself including illustrating all fabric prints.
CONCEPT, ART DIRECTION, DESIGN, ILLUSTRATION