SHIMANO

Shimano is the world’s leading manufacturer of bike components. They produce content stretching from rider profiles and adventures, to race streaming and product releases. Shimano Originals is a micro site aimed to house all bike related content. With an editorial layout the site showcases videos as well as a deeper dive into the stories themselves. The project included naming, branding and web design. The aestetic takes inspiration form Shimano's Japenese roots and the refined function of its components.