OUTDOOR WIPES

Outdoor Wipes is a new company manufacturing a towel size wet wipe for outdoor adventures. Tasked with branding, packaging and web design we began by defining the product category - a new essential for an active lifestyle. We designed the branding to be intrinsic with outdoor culture and portray a straight to the point design. The product aims to sell its-self as a counter add-on, therefore information hierarchy was key. This aesthetic was then carried across into the web store with a simple user interface focusing on product attributes, leading straight to the web-store.