Howe Sound
& RIDE BC

Pamplemousse is a mountain bike trail in Squamish. It was an instant icon and staple of the Squamish network. We designed the sign to be fun and approachable - just like the trail (pamplemousse is French for grapefruit). Leveraging the branding we partnered with local Brewery Howe Sound to create a beer and give back to the trail. Each 6 pack donates $2 towards maintenance and future builds. The beer blew all sale prediction out of the water and more batches are being brewed as we speak.